With over 15 years of experience, my expertise is in integrated creative content production, project management and operations. I have a strong design eye, keen attention to detail and versatility in scope and subject.
I spent the first decade of my career in non-profit social service operations and program development before switching my focus to creative industries. My first creative production from inception to delivery was ‘The Sari Series’ with Bangalore-based creative agency Border&Fall, a fashion-forward documentation of India's regional sari drapes through over 80 short films screened worldwide and featured at MoMA.
Since then, I have worked primarily in beauty, fashion and wellness executing multi-channel branded campaigns, photo and video shoots and creative operations with corporate brands such as Estée Lauder and Tatcha; startups such as Vegamour and Parallel; and slow fashion brands and creative agencies such as Anaak and Border&Fall. Additionally, I was the lead producer of'This Little Light', a music education podcast hosted by Flea of the Red Hot Chili Peppers.
On a personal level, I express my refined design language through photography and interior design projects. I also organize and share my visual vocabulary and archive through photo books, Instagram and Pinterest, the latter of which receives over two million organic, unique impressions each month. I seek beauty wherever I go and am based in Los Angeles. CV available upon request.
I’d love to hear from you! Please email me: juliafgsmith@gmail.com
Services
Integrated photo and video shoot production (pre, line, post) for 360 global campaigns and special projects
Podcast production
Event production
Creative operations and project management
Scope, budget and timeline development and management
Cross-functional internal team resourcing and management
External talent, crew and vendor recruitment/casting, rate and contract negotiations and payment processing
Location scouting and permitting
Mood board, shot list, run of show and call sheet development
Creative strategy, creative direction and quality control oversight
Creative problem-solving, risk mitigation and process improvements
Asset library organization and usage rights tracking